Smarter, flexible online solutions
At Serif, our development team specialise in building web apps that deliver all the functionality you need without the drawbacks associated with platform-specific development.
It seems as though everyone wants an app these days – and it’s easy to understand why. From booking services and managing data to shopping online and staying connected with colleagues, mobile applications have transformed the way businesses and customers interact. However, while iOS and Android apps are popular, they are not always the most practical or cost-effective solution.
Contact us to find out how our team can design and develop the right web app solution for your business.
What are Web Apps?
A web app is an application delivered through a web browser rather than installed directly onto a device. This means that instead of requiring separate versions for iOS and Android, a single web app can be accessed universally on any device with an internet connection.
From e-commerce platforms and booking systems to collaboration tools and customer portals, web apps can be customised to meet the specific needs of your organisation.
Why choose Web Appsover native Mobile Apps?
Developing an iOS or Android app often requires two separate builds, each with its own coding language, updates, and maintenance. This means higher costs and longer development times. In contrast, a web app works seamlessly across all devices with a modern web browser. There is no need to build separate versions for different platforms – one web app is enough to cover smartphones, tablets, laptops, and desktops alike.
The convenience of a single codebase means reduced development costs, quicker deployment, and easier updates. Whenever new features or fixes are released, users automatically benefit the next time they log in. There’s no need for lengthy app store approval processes or manual updates on each device.
Feel free to read this comparison between web apps and iOS apps.
The benefits of Web Appsfor businesses
Investing in a web app offers a wide range of benefits for businesses of all sizes:
Accessibility anywhere – users can access your app from any internet-connected device without downloads.
Cost savings – a single web app is usually far more affordable than developing two separate native apps.
Easy updates – instant changes mean your users always have the most up-to-date version.
Cross-platform compatibility – the same app works on iOS, Android, Windows, and macOS.
Better scalability – as your business grows, your web app can grow with it.
This flexibility is particularly important for small and medium-sized businesses that need to maximise their investment while ensuring their digital solutions are accessible to all customers.

The benefits of buildingWeb Apps with Laravel
When it comes to creating powerful, secure and scalable web apps, Laravel is one of the most trusted PHP frameworks in the industry. At Serif, we often recommend Laravel because it provides a robust foundation for building complex applications with clean, maintainable code. Laravel includes built-in tools such as advanced authentication, strong security measures, and efficient database management, making it the ideal choice for businesses that demand reliability.
One of the key strengths of Laravel is its modular structure, which makes it easy to add new features as your business requirements evolve. Whether you need to integrate third-party services, introduce advanced reporting, or scale up user access, Laravel provides the flexibility to adapt quickly. This ensures your web app not only meets your needs today but also remains future-proof as your business continues to grow.
By choosing Laravel, we can also deliver projects faster thanks to its elegant syntax and developer-friendly environment. This results in reduced costs, quicker time-to-market, and applications optimised for performance across every device.
Web Apps in action
Web apps are incredibly versatile and can be tailored to suit almost any business requirement. Examples of what we can build include:
Customer portals to provide clients with real-time access to their data.
E-commerce solutions that integrate seamlessly with your website.
Booking systems for appointments, events, or services.
Data management systems that allow staff to collaborate remotely.
Internal tools to streamline operations and improve workflow efficiency.
Each solution is fully bespoke, designed around your specific objectives, and developed to work reliably across all devices.
A smarter way forward
The demand for mobile-friendly business solutions is only increasing, but choosing the right type of app is crucial. By selecting a web app instead of a platform-specific iOS or Android application, you can save money, simplify maintenance, and reach the widest possible audience. With frameworks such as Laravel powering your project, you can also be confident that your solution is secure, scalable, and built to last.
At Serif, we combine technical expertise with a consultative approach, ensuring that every web app we build is aligned with your business goals.
Talk to us about yourWeb App project
If you’re considering an app for your business, now is the time to explore the benefits of going web-first. Our team will work closely with you to understand your requirements, recommend the right approach, and deliver a secure, professional solution that enhances your operations.
Contact us to find out how our team can design and develop the right web app solution for your business.